Library: Naugatuck Valley BMKT 2010 Principles of Marketing: Marketing Plan Project

Marketing Plan Project Resources

Ebooks

Marketing Research Le Meunier-FitzHugh, Kenneth, 'Marketing research', Marketing: A Very Short Introduction, Very Short Introductions (Oxford, 2021; online edn, Oxford Academic, 25 Feb. 2021), https://doi.org/10.1093/actrade/9780198827337.003.0002, accessed 14 Nov. 2023.
Promotions (marketing communications) and social media Le Meunier-FitzHugh, Kenneth, 'Promotions (marketing communications) and social media', Marketing: A Very Short Introduction, Very Short Introductions (Oxford, 2021; online edn, Oxford Academic, 25 Feb. 2021), https://doi.org/10.1093/actrade/9780198827337.003.0005, accessed 14 Nov. 2023.
Price and place (managing channels) Le Meunier-FitzHugh, Kenneth, 'Price and place (managing channels)', Marketing: A Very Short Introduction, Very Short Introductions (Oxford, 2021; online edn, Oxford Academic, 25 Feb. 2021), https://doi.org/10.1093/actrade/9780198827337.003.0006, accessed 14 Nov. 2023.
Product, new product development, and service marketing Le Meunier-FitzHugh, Kenneth, 'Product, new product development, and service marketing', Marketing: A Very Short Introduction, Very Short Introductions (Oxford, 2021; online edn, Oxford Academic, 25 Feb. 2021), https://doi.org/10.1093/actrade/9780198827337.003.0007, accessed 14 Nov. 2023.
Product, Promotion, Price, and Place OpenStax Principles of Marketing

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