How do you learn about the world in a systematic way? Ethnography is a tool that anthropologists use to learn about cultures. Anthropologists embed themselves in communities learning about their material and social culture including values and everyday activities.
"Ethnography is the descriptive study of a particular human society or the process of making such a study. Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday life of the people who are the subject of their study." from Britannica Academic
Anthropologists have documented culture on film for over 100 years, starting with Nanook of the North (1922) about the lives of Inuit peoples in Inukjuak, Canada. The documentary A Century after Nanook goes back to Inukjuak to see how the last hundred years, including environmental degradation, have impacted the community.
Watch modern documentaries are people across the world below.
Qualitative Research Methodologies: Ethnography