eMarketing: The Essential Guide to Online Marketing by Rob Stokes
Electronic Commerce: The Strategic Perspective (2nd ed.) by Richard T. Watson et al.
E-Commerce Business Ethics Case Study by Terry Morris, Harper College - Students will explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a company started by graduate students. As E-Kin grows and delves into the world of e-commerce, the founders and executives encounter some tough decision making...
100+ Case Studies: Social Media Marketing Examples
A reference for case studies and ideas about brands using social media.