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Gateway Campus Library

Gateway BMKT 2015 Principles of eBusiness

OER Textbooks

E-Commerce Case Study

E-Commerce Business Ethics Case Study by Terry Morris, Harper College - Students will explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a company started by graduate students. As E-Kin grows and delves into the world of e-commerce, the founders and executives encounter some tough decision making...

100+ Case Studies: Social Media Marketing Examples
A reference for case studies and ideas about brands using social media.