Identifies the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers characteristics).
"...suite of services that provides selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format."
Discover the top consumer segments that live in your ZIP Code and uncover a brief snapshot about each segment's demographic and lifestyle characteristics.
Wish you had information on how consumer behavior changes in relation to the seasons, holidays, and other special events? Think With Google's Marketer's Almanac offers interesting insights on how people browse and buy.
The MakeMyPersona tool is an interactive web tool that generates buyer personas for you once you answer a series of questions about your ideal customers.
Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lines to views about globalization, democratization, extremism and other important issues.