1. Brainstorming and Defining the Topic
The topic of the infographic should be original and interesting. The brainstorming process should include these key components:
- Marketing objectives
- Brainstorm topics and get creative
- Evaluate the ideas
(Neher, 2014, p. 227)
2. Researching and Finding Data
Library Databases:
- Business Insights This link opens in a new window Gale Business: Insights empowers users with the necessary tools to research and effectively interpret international business topics. Access more than 430,000 detailed company profiles with company financial data, in-depth country overviews, and comprehensive industry profiles to stay current with the ever-evolving business landscape.
- Statista This link opens in a new window Use Statista for immediate access to over one million statistics and facts. Statista is an online platform specialized in market and consumer data, which offers statistics and reports, market insights, consumer insights and company insights in German, English, Spanish and French. Additional modules include Company Insights, Ecommerce Insights, Consumer Insights. The reports, charts, infographics, and statistics found in the database can be viewed online or downloaded.
Searching Online:
- Consumer Expenditure SurveyIdentifies the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers characteristics).
3. Planning the Structure of Your Infographics
The goal of your infographic is to convey information. To do that effectively, you need to plan your structure accordingly. An infographic needs a title, a beginning (an introduction to the infographics), a middle (the body), and an end (Justin, 2014, 119-123). Below is an anatomy of an infographic:
