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Housatonic Campus Library

Housatonic BMKT 2010 - Principles of Marketing by Peter Everett

This is a foundational marketing course that introduces students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems.

GENERAL

Welcome to the Research Guide for Principles of Marketing course.  This guide is designed to assist you with your library research needs for assignments in the class.

Please take a look at all the tabs in this guide. If you have any questions about your assignment please contact your instructor. For questions about using the databases and other research sources you can use the contact information to the left below. 

Campus Library Hours

 

During Fall and Spring Semester Sessions
Monday - Thursday 8:00am - 8:00pm
Friday 8:00am - 3:30pm

During Summer & Breaks
Monday - Thursday 8:00am - 4:30pm
Friday 8:00am - 3:30pm


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 Text Us: (860) 407-6081
 Email Us: HC-LibraryServices@hcc.commnet.edu
 Visit Us: B144 Lafayette Hall, 900 Lafayette Blvd. Bridgeport, CT 06604

Students:  Make an appointment with a Librarian

SEMESTER PROJECT

In order to complete your semester projects, you will have to gather information about your chosen topic. As with any task, you want to have access to the appropriate tools. The resources in this guide have been chosen specifically to help you with this assignment.