Recommended Databases
- ABI/INFORM Collection This link opens in a new windowThe collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as The Economist and Sloan Management Review, country- and industry-focused reports and major news sources like the Wall Street Journal.
- Business Insights This link opens in a new window
Gale Business: Insights empowers users with the necessary tools to research and effectively interpret international business topics. Access more than 430,000 detailed company profiles with company financial data, in-depth country overviews, and comprehensive industry profiles to stay current with the ever-evolving business landscape.
- Business Source Complete This link opens in a new window
Business Source Complete includes full text business journals and magazines, such as the articles of Harvard Business Review, California Management Review, Sloan Management Review, as well as hundreds of other business journals and publications, covering all disciplines of business, including marketing, management, accounting, banking, finance and more. This robust business database contains indexing and abstracts for the most important scholarly business journals back as far as 1886. In addition, searchable cited references are provided for more than 1,300 journals.
- Statista This link opens in a new window
Use Statista for immediate access to over one million statistics and facts. Statista is an online platform specialized in market and consumer data, which offers statistics and reports, market insights, consumer insights and company insights in German, English, Spanish and French. Additional modules include Company Insights, Ecommerce Insights, Consumer Insights. The reports, charts, infographics, and statistics found in the database can be viewed online or downloaded.
- Wall Street Journal Online Edition This link opens in a new window
The Wall Street Journal, a national daily newspaper publishing news, information, commentary, and analysis with an emphasis on business and financial news. This online version includes access to Barron's Magazine, MarketWatch and the WSJ puzzles and games. It includes coverage of U.S. and world news, education, politics, technology, real estate, sports, health, and the arts. Requires creation of free account using campus email address.
Search Tips
- In the ABI/Inform database, try the following keywords as an initial search: (Meta Platforms, Inc) OR facebook
- Once you enter your search, you'll see many results. Use the limiters on the left-hand side of the search result page to narrow the number of results.
- Check off the box that says Full Text. This will ensure you are only looking at articles to which you have access.
- If you need scholarly articles, check off the box that says Peer Reviewed.
- Use the publication date tool to limit your articles to a particular date range. If, for example, you only want to look at articles about Meta from the last two years, you can enter this as a date range.
Meta in the News
- Current Newspaper Articles about MetaUsing ABI/Inform database. Includes articles from the Wall Street Journal.
Books
Becoming Facebook by
Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:How Facebook recovered from its “disastrous” IPOHow the growth team achieved the impossibleWhy Facebook's newsfeed ads were the company's most important business decision ever How Google+ attacked and lostWhy and how Instagram and WhatsApp were addedFollow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.
Call Number: EBOOK-READ ONLINEPublication Date: 2017
Ultimate Guide to Facebook Advertising by
Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight
Call Number: EBOOK-READ ONLINEPublication Date: 2020
Genius Makers by Call Number: TA347 A78 M48 2021ISBN: 9781524742676Publication Date: 2021-03-16Topics covered include the history and pioneers of artificial intelligence and deep learning, as well as the technology companies (Google, Facebook, etc.) that use them.
The Accidental Billionaires by
Relates the story behind the founding of Facebook by Harvard University undergraduates, and describes how conflicting ideas for the future of the site destroyed the friendship of co-founders Mark Zuckerberg and Eduardo Saverin.
Call Number: STACKS HM743.F33 M49 2010Publication Date: 2010
The Facebook Effect by
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? In half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching the history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg.
Call Number: STACKS HD9696.8.U64 F335 2010Publication Date: 2010
Find Company Information
- Meta Company Profile from Gale Business InsightsSWOT analysis, financial performance, academic journal articles, market research reports, market share/rankings, trade journal articles, etc.
- Meta Dossier from StatistaInsights and statistics on the social networking company Meta Platforms, formerly known as Facebook, Inc. It provides an overview of Meta's global reach, the company's financials, as well as statistics on user demographics and products. Furthermore, this dossier highlights the company's rebranding in order to be more closely associated with the metaverse.
