Library: Middlesex BMKT 2160: Digital Marketing: Resources Overview

Databases

Business Source Complete This link opens in a new window Business Source Complete includes full text business journals and magazines, such as the articles of Harvard Business Review, California Management Review, Sloan Management Review, as well as hundreds of other business journals and publications, covering all disciplines of business, including marketing, management, accounting, banking, finance and more.  This robust business database contains indexing and abstracts for the most important scholarly business journals back as far as 1886. In addition, searchable cited references are provided for more than 1,300 journals.
Small Business Source This link opens in a new window Small Business Reference Center offers exclusive full text for many top consumer small business reference books, as well as tools to address many small business topics. It includes business videos, a help and advice section and details on how to create business plans. It offers a collection of state-specific resources supported with demographic data and other local information. Business videos include interviews, “lessons learned” features, lectures and how-to videos to help foster success in all aspects of managing a business.

eBook Central College Complete This link opens in a new window College Complete is a comprehensive ebook subscription that helps prepare students for academic and career success. This resource covers all academic subject areas and content for in-demand trade jobs. Gain access to content in traditional disciplines like business, management and nursing; emerging areas like artificial intelligence (AI) and criminal justice; and topics to support specific skills like advanced manufacturing, construction and healthcare.
EBSCO eBooks Academic Subscription Collection This link opens in a new window Access a cross-searchable, multidisciplinary library of over 210,000 high-quality, unlimited-user e-books from leading university presses and academic publishers such as Cambridge University Press, De Gruyter, Elsevier, Harvard University Press, John Wiley & Sons, Oxford University Press, Sage Publications, State University of New York Press, Taylor & Francis, and University of California Press.  These ebooks cover a large section of academic subjects and new titles are added the collection continuously.