American Democratic Socialism by Gary Dorrien A sweeping, ambitious history of American democratic socialism from one of the world's leading intellectual historians and social ethicists The United States is witnessing a surge of democratic socialism, a reflection of a widespread recognition that global capitalism works only for a minority and is harming the planet's ecology. This history of American democratic socialism from its beginning to the present day begins with radical democrats of the early American republic and tracks the American refashioning of a European idea. It tells a story about socialists who founded the Republican Party and the first American socialist organizations, emphasizing that women and African Americans came to socialist activism mostly through Christian socialism, as did leaders of the first great hope of radical industrial unionism, the Knights of Labor.; Comprehensive, deeply researched and highly original, this book offers an impressive synthesis of secular and religious socialisms, detailing both their intellectual and their organizational histories.

The American Middle Class by Lawrence R. Samuel The middle class is often viewed as the heart of American society, the key to the country's democracy and prosperity. Most Americans believe they belong to this group, and few politicians can hope to be elected without promising to serve the middle class. Yet today the American middle class is increasingly seen as under threat. In The American Middle Class: A Cultural History, Lawrence R. Samuel charts the rise and fall of this most definitive American population, from its triumphant emergence in the post-World War II years to the struggles of the present day. Between the 1920s and the 1950s, powerful economic, social, and political factors worked together in the U.S. to forge what many historians consider to be the first genuine mass middle class in history. But from the cultural convulsions of the 1960s, to the 'stagflation' of the 1970s, to Reaganomics in the 1980s, this segment of the population has been under severe stress. Drawing on a rich array of voices from the past half-century, The American Middle Class explores how the middle class, and ideas about it, have changed over time, including the distinct story of the black middle class. Placing the current crisis of the middle class in historical perspective, Samuel shows how the roots of middle-class troubles reach back to the cultural upheaval of the 1960s. The American Middle Class takes a long look at how the middle class has been winnowed away and reveals how, even in the face of this erosion, the image of the enduring middle class remains the heart and soul of the United States.

Handbook of Antitrust Economics by Paolo Buccirossi (Editor); Jonathan B. Baker (Contribution by); Timothy F. Bresnahan (Contribution by); Gregory J. Werden (Contribution by); Luke M. Froeb (Contribution by); Kai-Uwe Kuhn (Contribution by); Michael H. Riordan (Contribution by); Damien J. Neven (Contribution by); Joseph E. Harrington Jr. (Contribution by); Giancarlo Spagnolo (Contribution by); Patrick Rey (Contribution by); Thibaud Vergé (Contribution by); Francine Lafontaine (Contribution by); Margaret Slade (Contribution by); John Stuart Vickers (Contribution by); Mark Armstrong (Contribution by); Nicholas Economides (Contribution by); Richard J. Gilbert (Contribution by); Jean-Charles Rochet (Contribution by); Jean Tirole (Contribution by); Paul Klemperer (Contribution by); Hans W. Friederiszick (Contribution by); Lars-Hendrick Röller (Contribution by); Vincent Verouden (Contribution by) Experts examine the application of economic theory to antitrust issues in both the United States and Europe, discussing mergers, agreements, abuses of dominance, and the impact of market features. Over the past twenty years, economic theory has begun to play a central role in antitrust matters. In earlier days, the application of antitrust rules was viewed almost entirely in formal terms; now it is widely accepted that the proper interpretation of these rules requires an understanding of how markets work and how firms can alter their efficient functioning. The Handbook of Antitrust Economics offers scholars, students, administrators, courts, companies, and lawyers the economist's view of the subject, describing the application of newly developed theoretical models and improved empirical methods to antitrust and competition law in both the United States and the European Union. (The book uses the U.S. term "antitrust law" and the European "competition law" interchangeably, emphasizing the commonalities between the two jurisdictions.) After a general discussion of the use of empirical methods in antitrust cases, the Handbook covers mergers, agreements, abuses of dominance (or unilateral conducts), and market features that affect the way firms compete. Chapters examine such topics as analyzing the competitive effects of both horizontal and vertical mergers, detecting and preventing cartels, theoretical and empirical analysis of vertical restraints, state aids, the relationship of competition law to the defense of intellectual property, and the application of antitrust law to "bidding markets," network industries, and two-sided markets. Contributors Mark Armstrong, Jonathan B. Baker, Timothy F. Bresnahan, Paulo Buccirossi, Nicholas Economides, Hans W. Friederiszick, Luke M. Froeb, Richard J. Gilbert, Joseph E. Harrington, Jr., Paul Klemperer, Kai-Uwe Kuhn, Francine Lafontaine, Damien J. Neven, Patrick Rey, Michael H. Riordan, Jean-Charles Rochet, Lars-Hendrick Röller, Margaret Slade, Giancarlo Spagnolo, Jean Tirole, Thibaud Vergé, Vincent Verouden, John Vickers, Gregory J. Werden

Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm; Michael Weiss One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years, so much so that keeping pace with the latest social media platforms can seem like herding cats. To help you craft a more strategic approach to your social media efforts, we provide a timeless perspective on how to create, manage, and measure social media content. We simplify the concept of branding and advertising fueled by social media to one that focuses on understanding your why (Chapter 1); fostering customer engagement (Chapter 2) through crafting your organization's unique story (Chapter 3); telling the story strategically via social media channels (Chapter 4); organizing for social media and managing, monitoring, and measuring your social media efforts as well as developing guidelines and governance policies for executing your social media strategy (Chapter 5); identifying key metrics and measuring performance through analytics (Chapter 6); learning from several social media best practice examples (Chapter 7); and understanding the extent of change brought on by digital and social media related to how you engage your customers (Chapter 8). This book is intended to provide the reader--whether an upper level undergraduate or MBA student, social media manager, brand manager, small business owner, corporate executive, or simply someone who wishes to better understand the intersection of business and social media-- important perspectives and frameworks on developing and managing an effective social media strategy.