Welcome to the Asnuntuck - BMKT 2410 Principles of Advertising Research Guide. The purpose of this guide is to help students enrolled in this course easily find the resources, information, and help they need in completing their final assignment. 

Check out the links below for more information on any part of the research process. Please note that clicking on any of the links below will take you outside of this current guide and over to the Asnuntuck - General Research Guide.

Below you can find general research information regarding the following:

1. Exploring and developing a topic
2. Finding articles
3. Types of sources
4. Evaluating sources
5. Online writing resources
6. Citing sources

For more information specific to this course/subject, continue looking through the current research guide by using the navigation tabs on the left hand side of the screen.