This book covers the following job areas in marketing: Digital marketing, SEO (search engine optimization) and web analytics, Social media marketing, Graphic design, Brand management, Product marketing"

"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset--a mindset that can be cultivated.

"For forty years, innovation has been the hottest buzzword in business. But what if the benefits of innovation have been exaggerated, and our obsession with the new has distracted us from the work that matters most?